Leaders of the Portuguese and international wine world gather at  Wine Future Coimbra this November 

In only 15 days the world of wine will gather for Wine  Future in the beautiful and historic city of Coimbra, Portugal, for the 4th edition of Wine  Future. The aim of this edition is to analyze the many challenges facing the sector  worldwide. 

Some of the most influential names in the international wine sector will discuss diverse  and important topics, including how to engage Gen Z and Millennial consumers; digital  marketing and social network strategies; sustainability; and health and social policy as it  relates to wine. The aim of all the speakers and the organizers is to share solutions and  inspire everyone present. 

The Portuguese wine sector is not only supporting the event, but some of the best known names in the Portuguese wine industry are key speakers across the program.  Frederico Falcão, President of ViniPortugal which represents Wines of Portugal is the co organizer of this initiative. Adrian Bridge, CEO of Taylors, will take part in a panel on  wine tourism, while António Amorim will discuss the use of new technologies in the wine  industry and Bento Amaral, a renowned Portuguese winemaker, participates in the  panel on diversity, equity, and inclusion. 

Sogrape will be represented by João Gomes da Silva on the panel on how to increase  sales in difficult times, while its winemaker Luís Sottomayor will help comment on the  wines supplied by this brand for some of the tastings, especially the legendary Barca  Velha in the Masterclass that Mark Squires will lead under the name “the Magnificent  12”. 

A second tasting, conducted by Dirceu Vianna Junior MW, will present 12 legendary Portuguese wines, including Quinta do Crasto, José M. da Fonseca, Mouchão, Buçaco,  Niepoort, Casa da Passarella, Quinta do Casal Branco, Douro Vértice, Costa Boal and the  acclaimed Vinho Verde producer, Anselmo Mendes. 

A third tasting, led by Richard Mayson on the historic and legendary wines of Madeira  and Porto, will include Kopke, Sogrape, Niepoort, Quevedo, and Quinta do Vallado.

Wine Future is organized by Wines of Portugal and Chrand Events USA and co-organized by the Centro 2020 Programe, which includes Vinhos da Bairrada, Vinhos do Dão, Vinhos  de Lisboa, Vinhos do Tejo and Vinhos da Beira Interior. This meeting also has the support  of numerous portuguese institutions and brands such as Coimbra City Council, CCDRC,  Turismo Centro Portugal, Taylor’s Port, Amorim, Verallia, APED, Sociedade Ponto Verde,  Diário de Coimbra, Revista de Vinhos, Delta Cafés and Grupo Nabeiro. 

The full program can be found here: https://www.winefuture.org/pt/program and  tickets can still be purchased via ticketline at https://ticketline.sapo.pt/en/evento/wine future-2023-75233 

About Wine Future 

Wine Future 2023 will take place in the historic and beautiful city of Coimbra, Portugal,  from 7 to 9 November at the spectacular Convento de São Francisco and will feature  keynote speeches, tastings, various panels and a trade fair area and numerous  hospitality events. 

For further information please visit: www.winefuture.org


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